Ultimate Fitness - Gyms by Abhishek is one of the fastest growing gym brands in north India. The brand identity was there, so we started to build upon that and improve the designing and marketing approach.
The key areas we worked upon :
Social Media Pages
Print Designs & Graphics
The main method we used to create more recognition for the brand is creating a unique theme for it’s graphics and print designs. For the Social Media pages we divided the graphics in two parts - Informative / Offers and Tips/Motivation to generate more interest in the brand pages. For print we created regular flyers and other related design to promote offline marketing.
As the customer base is evolving towards online platforms, every brand needs to run ads to reach maximum number of their customer base. For brands like ultimate fitness where the offers keeps pouring every month, we took the approach of putting several long term ads every month and the results are steady ever since.